A day doesn’t go by without some expert or another claiming that SEO is dead. And in a certain sense they’re right. Thanks to Google’s stricter algorithms, old style SEO has well and truly kicked the bucket.
The days of churning out keyword-stuffed, poor quality spun content and spammy link-building to improve your rankings have long gone.
In 2018, successful SEO is all about people, not search engines: organic, people-centric SEO which focuses on a positive user experience and high quality content that offers real value to website visitors.
So it makes sense to bury old SEO tactics and adopt new strategies that focus on humans not machines.
Here’s a look at people-focused SEO strategies that are alive and well in 2018.
Write for the users, and the search engines will naturally rank you higher. RankBrain, Google’s AI programme which helps process their search results, will consider the amount of people that click on your website from the search results (CTR), how long a user stays on your website (dwell time), and your bounce rate: how quickly they leave your website.
Catchy meta descriptions, relevant keywords and attention grabbing titles will all help with your CTR. Once there, if users find engaging and valuable content on a site that’s easy to navigate, they’ll be more likely to stick around.
And RankBrain will notice this.
Google is responding to how people access the internet today by starting to prioritise mobile rather than desktop sites in their rankings. In other words, Google will consider the mobile version as your ‘main’ website.
And with the majority of searches coming from mobile devices, mobile optimisation is now an essential part of a successful SEO strategy.
Your mobile site must be responsive, easy to navigate and easy to use. If your mobile site doesn’t provide a positive user experience, you’ll be sending potential customers straight to your competitors’ sites.
And once again, RankBrain will notice.
Comments On Your Site
Social media is a great way to get feedback on your posts and to interact with people. But by allowing comments on your actual website, you’re keeping it active rather than static, something that Google encourages and will rank you on.
Also, people who are interested enough to add a comment to one of your blogs, are then more likely to share it on social media.
Voice Search Optimisation
With the growing popularity of Alexa and Siri, more people are stepping away from the keyboard and opting for voice searches instead.
Good SEO practice in 2018 should focus on natural speech patterns with a mixture of short and long tail keywords in the form of a question, since it comes naturally to us to ask a question when using a voice search tool: “How do I? Where can I?”.
Include a question, then the answer in your content. If users ask a question which then leads them to your website where they’ll find the answer they’re looking for, your dwell time will increase significantly.
And we all know what RankBrain thinks of that.
Get Manic can help you implement the best SEO strategies for 2018. Call us today for more information.
You’re probably thinking it only happens to certain drivers who lack experience, are distracted or are unfamiliar with the car.
If you think it could never happen to you, then have a look at these 5 myths about putting the wrong fuel in a car.
1. It’s Uncommon
Not according to the AA; the Automobile Association reports every year around 150,000 people in the UK put the wrong fuel in their car. That means a mishap at the pumps occurs every three minutes or so.
And with up to four pumps to choose from, the mistake is more common now than ever before. Modern diesels are far quieter than older models, so it’s easier to confuse them with a petrol model.
Life is also more frenetic than before. It seems everyone is in a rush, even when it comes to filling up. If you’re in a hurry, distracted or frustrated, it’s far easier to make the mistake of choosing the wrong fuel pump.
Complacency also causes mistakes. Re-fuelling is one of those mundane tasks we do every week, and most of us do it without thinking. Many people make the mistake without even realising until it’s too late. If in doubt, check your receipt.
2. It Only Happens To Certain Drivers
Ah, you say, but these kind of mistakes only happen to certain types of drivers: young and inexperienced, older drivers and even women drivers.
In fact, one of the biggest culprits of misfuelling is the British Police force. In 2015, the Freedom of Information Act revealed that around £400,000 in repair bills were caused by police officers filling their cars with the wrong fuel.
3. It Will Never Happen To Me
All it needs is a lapse in concentration, a distraction, an unfamiliar car that you may have borrowed or hired, and you could easily make the same mistake.
And don’t just rely on the colour of the hose when you arrive at the pumps. Always read the fuel indicator and the trigger label on the nozzle before filling up.
4. It’s No Big Deal
Maybe you’ve realised your mistake immediately. That doesn’t mean your car’s engine won’t be affected. Turning on the engine or even unlocking your car can start circulating the wrong fuel through the system.
If the tank isn’t drained and cleaned immediately, you could be looking at thousands of pounds worth of damage.
5. I Can Still Drive Home
If you’ve realised your mistake after you’ve set off, pull over and contact Wrong Fuel Angels, even if you are only travelling a short distance. Our wrong fuel recovery service is available 24/7.
If you are thinking of training to become a project manager, you may be overwhelmed by the amount courses on offer.
It is true that there are a number of pathways into project management, but if you want an internationally recognised certificate, PRINCE2® training courses are the best way to achieve this.
The Benefits of PRINCE2® Certification
On the job training is certainly possible when it comes to securing a job in project management, but most businesses will want to hire experienced project managers who have a recognised
Once you have gained a PRINCE2® qualification you can enjoy the following benefits:
• Full industry knowledge of how to successfully manage projects, including risk management
• Being able to speak the internationally recognised project management language
• An increased ability to achieve a project’s objectives
• Develop a more efficient way of running projects
• Being able to effectively delegate tasks to other team members
• A realistic plan to achieve objectives of a project
Why Choose PRINCE2® training courses?
As you can see above, there are many benefits of gaining an official qualification in project management even if you already have a lot of experience delivering projects.
When it comes to deciding which course to choose, PRINCE2® is at the top of the list for many aspiring project managers.
PRINCE2® is an acronym for PRojects IN Controlled Environments and is a globally recognised
method to project management. By gaining a PRINCE2® certificate, you will give potential
employers confidence that you will follow the best practices and that you will abide by the key
features of the training course. The benefits of attending an accredited training course include:
• Being able to establish business justification for every project
• The ability to design a clear structure for your project management team
• Adopting a project-based management approach
• Clear evidence of the ability to break down a project into manageable stages
• Developing a versatile and standardised framework that can be tailored and applied to appropriate levels of a project
How Can PRINCE2® Certification Help Me in The Workplace
For individuals, PRINCE2 certifications are desirable acquisitions to your CV and it can really boost
If you are part of an organisation and want to ensure that your employees are qualified in the rolethat they are doing, PRINCE2® will give you the confidence that they can meet the responsibilities
of their role.
PRINCE2® certifications will provide many benefits for your company, including:
• A common and consistent approach to important projects
• A clear beginning and end of a project
• Regular reviewing of projects so that you have an accurate understanding of the progress of project
• Confidence that projects are justifiable
If you want to learn more about PRINCE2® Training Courses, contact Silicon Beach Training today and we can discuss the range of courses that we have on offer.
Hiring an in-house marketer can seem like a reliable way to ensure your business marketing needs are met.
More businesses are seen today undergoing marketing strategies in a more digital form than ever before, in order to promote their businesses to a wider audience.
Let’s take a look at the pros and cons of these two distinctive marketing strategies, for a clearer insight into what will work best for both you, and your business.
In-House: Another Mouth to Feed
If you are a business owner in the UK, you may have looked into UK SEO services at some point or another. Why is this? Because you want your business to succeed and be the best that it can be. However, if you have brought an in-house marketer into your company, this will have required you to pay an extra wage on top of the many other expenses associated with running a successful business.
It is likely that many businesses will only require one individual to undergo this role, and so this can in many cases require a higher wage than other roles in the business.
Outsource: A More Affordable Option
Outsourcing your marketing needs can be a much simpler form of ensuring your marketing projects are efficiently executed. By doing so, you are unloading the heavy tasks that are taking up your precious time – time which could be spent running your business. Outsource marketing can be a cheaper option than in-house, particularly with UK SEO services, as you are not paying for the full-time employee wage, but an agreed upon amount with the marketing agency in question. This allows you to sit comfortably knowing your marketing campaigns are being handled by experienced professionals whom handle these tasks for a range of different companies each and every day.
Which Option Is Right for Me and My Business?
Deciding which marketing path to follow for your business can be hard. This can partly depend on the size of your company, but also largely on your budget available. Larger companies may wish to keep everything in-house, with a budget to afford a full-time marketer.
This will provide you with a marketing specialist whom will work solely on your company’s website ensuring all tasks are completed with full knowledge of the company. However, if you are a small, start-up company, you may not require endless hours of work and maintenance for your website.
Outsourcing to an agency whom offer UK SEO services will relieve you of one of the many jobs entailed with running a new company. You can ensure all of your SEO services and website management are in safe hands, with regular updates on progress provided.
Your company’s online visibility will be greatly enhanced, whilst remaining at an affordable cost to you.
At Get Manic, we provide UK SEO services for your business, wherever you may be in the UK. For further enquiries into an affordable SEO service for your website, contact us today, or why not visit us online to see our full range of marketing strategies.
If your business is new to the workings of SEO, you may be unsure as to which SEO strategy is right for you. There are two types of strategies when organising an effective SEO campaign: local and national.
Many SEO techniques are similar for both strategies. The main differences between local and national SEO are that local SEO concentrates on location, whereas national SEO is more concerned with the brand, product or service you are providing and whether they can be offered on a national level. Here’s a quick guide to help you decide whether local or national SEO is more suitable for your business.
Local SEO strategies are more suitable for smaller businesses who will benefit from local customers. As local SEO primarily concentrates on location, it tends to be used by businesses that offer a service or product that is easily obtainable in the surrounding area. For example: a pizzeria, restaurant, leisure centre or health club. There’s no point in going national if your customers are going to have to travel the country to reach you. If you have a chiropractic clinic in Brighton, you’ll be focussing on a client base in Sussex, not Manchester.
The most important factor for local SEO is local business indexing that search engines use. If your business is listed then it will show up in local searches. Local SEO relies on customer reviews and comments to increase a company’s rating on local business indexes.
It’s easier to improve your rankings with local SEO as you can concentrate on your niche market and it’s less competitive than national SEO rankings. Good local SEO practice involves using longer, more detailed and specific keyword phrases so that customers can find you more easily.
National SEO tends to be used if you have a product or service that can be marketed nationally or even globally. If you have an online shop and can deliver across the country then you won’t need just local customers. For example our client looking for organic search results for the keywords Wrong Fuel Recovery and Petrol In Diesel Car Nationally has achieved a steady progression up the rankings
Competition however, is much higher than local SEO as you won’t just be competing against local rivals. You’ll also be up against the giant traders such as Amazon and Ebay. One strategy is to consider pay-per-click advertising. You’ll also need a much stronger social media presence and consistently fresh content to attract more visitors. Ultimately, national SEO is more expensive than local.
Talk to our SEO consultants about your options including, a combination of both local and national SEO. Get Manic can offer valuable advice on the best SEO strategy for your business.
So you’ve got a fancy website promoting your products or services with beautiful images and stunning graphics. But it all comes to nothing if you aren’t getting visitors. So what can you do to increase your traffic flow? In other words, get more visitors to your site. And more visitors mean more potential customers. Here are the top tips for gaining more traffic.
If you haven’t already got a blog, then it’s high time you did. One of the best ways of promoting more traffic is to write good quality, relevant and above all, interesting content that people will want to read.
However, you need to keep your content fresh, which means that you should add a new blog once a week. Freshly baked bread is enticing and delicious. After a week it’s stale and as hard as rock. Think of your content as freshly, baked bread. Entice your readers. Draw them in with relevant, up- to-date, continuous blogs. Once you have a good archive of blogs, use new blogs to link back to the older ones. This is a great way to keep visitors coming back to your site.
Consider guest posting on other blog sites. This will produce natural links back to your own website.
The global popularity of Facebook and Twitter means that by using these medias to promote your business, you are opening up the possibility that thousands, even millions of people will have a natural link back to your site.
Encourage people to ‘like’ and ‘share’ your posts. If people comment, then reply. Show an interest and they will too. Social media is a great way to ‘naturally’ link-build.
Really think about your headlines. They should be enticing and captivating enough to get people curious. Use keywords wisely. They need to be relevant to your site, while flowing naturally in your headlines, meta tags and content without sounding in spammy, bad English. This will put Google and your prospective visitors off.
A non-organic way of gaining more traffic is advertising. Pay per Click is a form of internet marketing where you pay a fee every time one of your advertisements is clicked. Google AdWords is advert and location specific, allowing you to choose on which sites you would like to place your advertisement.
Get Manic is an SEO Services company who are experienced in helping businesses to increase their traffic flow. Based in Brighton, just a short distance from London, we offer a professional, yet personal service for clients in London and the South East Area.
The purpose of search engine optimisation is to increase traffic for a particular website from organic search results on search engines such as Google. In other words, it’s the process of making your site as visible as possible, so that when a visitor types specific keywords into Google search, you want your website to appear on the first pages. This can be achieved through ‘natural’ or ‘organic’ methods whereby your use of relevant content, meta tag descriptions and keywords will naturally direct people to your site. Non-organic advertising methods can also be used, such as PPC or Google Adwords, whereby your business pays Google every time someone clicks on your advertisement.
A business owner who wants to make their website visible and generate more traffic, will employ and SEO company to achieve these results. An SEO company will employ an analyst to study and analyse potential opportunities and threats and advise clients on how they can improve their online visibility and traffic.
An SEO analyst, also known as an SEO auditor, is the brains behind SEO. Their main responsibilities include the following:
• Crawlability – The ability for a search engine to navigate easily from one page to another on your website.
• 301 redirects – A permanent method of redirecting from one URL to another (think of it as a change of address redirection form you fill out when moving home).
• 404 errors – A 404 error occurs when a website cannot be found. An SEO analyst must be able to manage and deal with 404 errors correctly and test them to make sure they work properly and are redirected to a relevant page.
• Rankability – search and analyse relevant keywords and implement correct keyword density, meta tag descriptions and H1s.
• Analyse ways to use and optimise site content.
• Analyse data to improve site web design and transform SEO results into workable business objectives.
Skills And Experience
A good SEO analyst will possess the following qualities:
• An expert knowledge of Excel.
• Know the workings of SEO and website design inside out.
• Optimum analytical skills.
• Up to date knowledge with the latest SEO software.
• Experience in site auditing.
• An in-depth understanding of HTML and web programming.
Having brains, knowledge and experience is not enough. Like all professionals in an SEO company, an SEO analyst must have excellent communication skills. The job requires constant liaising between the marketing aspects of SEO and IT.
Clients aren’t experts in the technical side of SEO, and nor should they be. That is why they need the services of a reputable SEO company. Their concerns are to promote their business and increase their site traffic, so a good SEO analyst needs to be able to translate the technical jargon into plain English that is easy for the client to understand.
An SEO analyst needs to be a team player with the ability to work well with other members of the SEO company. However, they also need to be able to work independently, using data collected to make informed, analytical decisions and implement SEO strategies to achieve projected business goals.
Here at Get Manic, we pride ourselves on having a behind-the-scenes team of expert professionals in all aspects of SEO and website design; professionals who are dedicated to helping you achieve your business goals. Our personal, open-door policy ensures that we have constant communication with our clients. We provide an efficient, friendly and professional service that is often lacking in some of our larger London-based counterparts. For more information on the SEO services we provide, call us today, or drop in to our Brighton-based offices to meet the team.
There was a time when SEO services concentrated solely on link building to rank highly on search engine pages. The more links you had, the higher you ranked. Today, this is simply not true. Aggressive link building will not bring visitors to your website. Keywords are still an important factor in SEO services, however, if your keyword density is too high, you will be considered spam by search engines. This can ultimately lower your ranking rather than improve it. So what is one of the best ways to improve your website’s visibility? Consider your social media presence.
Social Interaction – Get Tweeting
For your business to be successful, it is vital that you have an online presence. This doesn’t just mean that you have a flashy website. It means being present on social media sites such as Facebook, Twitter, Linkedin and Google+. But you need to have an active presence on these sites. By delivering good quality content that people are going to want to read, you are creating an interest in you and your business. Comments, shares and likes are an essential part of social media interaction that will develop interest and therefore potential customers. The more you interact on social media sites, the more likely it is that people will be willing to visit your website. Promoting your business through social media channels is one of the best ways to advertise your products or services.
Guest posting is another effective way of increasing interest in others, directing them to your site. Quality, not quantity is the key. Produce fresh, interesting content that people will enjoy reading and will want to comment on.
Make sure that all your content can be shared. Ensure that you have functional click buttons to all of your social media channels and that your link icons work correctly. Encourage readers to like and share your content and comments. Sharing through social media channels is a highly effective way to naturally build your own links. Linking through social media is one of the easiest ways for people to visit your site.
At Get Manic we positively promote a social media presence as part of our SEO services. We offer a more personal approach than our larger London-based counterparts. If you would like more information on how social media can help your business, or wish to enquire about other SEO services we provide, then contact us today for a consultation.
It’s all very well implementing strategies for maximum search engine visibility, but your exposure needs to remain constant. If search engines can’t find you, then you don’t exist; simple as that. Visibility is achieved through a natural or organic search process when someone keys a term into a search engine that is related to your site. Visibility can also be achieved through non-organic methods such as pay-per-click (PPC), where you pay a small fee every time your ad is clicked and visitors are then directed to your site.
Here are some essential factors to help maintain visibility and keep your site on those crucial first pages.
Your site needs to be constantly accessible to visitors and search engine spiders. Ensure that your site has reliable hosting. Poor hosting can cause technical problems resulting in a slow site or even causing your site to shut down completely.
Take care to produce unique meta descriptions. The optimum length should be 155 characters. Make every word count. They should be descriptive and relevant to your site’s pages. Your site should be inviting and easy to navigate. Consider including a site map to help visitors navigate more easily.
Choose your keywords wisely. They should be relevant and easy for search engine spiders to find. But go easy. Too many keywords can result in stilted content that will be discarded by search engines as spam. Bear in mind that Google and other search engines prefer quality over quantity.
Fresh, high quality, relevant content is essential to maintaining high visibility. Make sure that you produce engaging blogs and articles that people will actually want to read. Articles and blogs should have eye-catching headlines and be informative and relevant to your site without being a publicity campaign. Visitors are turned off by “buy me” pleas.
Who isn’t on Facebook or Twitter? Use social media to promote your site. Study competitors links and see what works for them. Guest posting on other sites is a great way to link back to your own site. Publish blogs and articles on other sites that are relevant to your business and link directly back to you.
Small businesses especially, could benefit from professional SEO services. Choose a reputable SEO company with a personal, open-door policy and a proven track record. Get Manic offer exceptional SEO services. We offer a more personal approach than our larger, London-based counterparts, helping you to improve visibility, traffic flow and achieve your business goals.
There’s often a strong sense of disconnect that happens when it comes to online services. Although everybody talks about how essential relationship building is in the real world, it’s not uncommon for the same people to believe an SEO company will be the magic bullet they’re looking for, while providing very little information. For your SEO company to be of benefit to you, relationship building is essential. Here’s why.
They Need to Understand Your Brand
In fact, you need to go further than just brand when it comes to discussing your SEO needs. You want an SEO company that understands your vision, audience, message, and goals. They need to be able to write articles in your language and set keywords that target your audience. It goes without saying that what works for a baker won’t work for a business analyst, so choose an SEO company that understands this too.
You Want to Be Front of Mind
Just like any relationship, your SEO company will be better at working with you if you’re constantly on their mind. Keep in regular contact and if you can take the relationship out of the digital realm, meet them for a cup of coffee. Just because their work takes place online doesn’t mean this has to be your sole method of communication.
You don’t need to drag everybody in for a 2-hour presentation, but you should try to explain to your SEO company what you’re trying to achieve through SEO. This gives you the chance to ascertain how well they listen, but to also lay down key deliverables. It’s best to leave them to do the planning but having a clear goal will allow them to know what you want to achieve while giving you a clear understanding of any reasonable limitations.
You’ll Need Mutual Honesty
When you don’t have a good relationship with your SEO company it can be difficult to create mutual honesty. Just as you don’t want to be lied to over what SEO can achieve, they don’t want to be blamed because you were seeking SEO as a last resort for a failing business. Mutual honesty allows for mutual expectations to be shared and parameters defined as to how these would be met.
When it comes choosing an SEO company, take time to know the people you’re working with. Companies like Get Manic pride themselves on building strong customer relationships. You’ll be glad to work with a team like us.